
13 teams, 5 platforms, 2 brands, and approximately 20.2K weekly component inserts
Dark Matter: Design-System Infrastructure at Scale
Building a shared design foundation across brands, platforms, teams, and production codebases.
View case studyWork
My work spans enterprise design systems, code-connected delivery, governed AI workflows, and the cross-platform product experiences those foundations exist to support.
Playback, live guide, discovery, engagement, and cross-platform journeys shaped around real customer behavior.
Explore this lensFocus, feedback, continuity, hierarchy, and state changes designed as part of the product—not added at the end.
Explore this lensComponents, variables, governance, delivery, documentation, and bounded AI workflows that help teams work consistently at scale.
Explore this lensSelected case studies
Each project shows a different part of the same practice: understanding behavior, making it clear, and helping it hold together at scale.

13 teams, 5 platforms, 2 brands, and approximately 20.2K weekly component inserts
Building a shared design foundation across brands, platforms, teams, and production codebases.
View case study
Semi-autonomous workflows with validation, audit history, and mandatory human gates
An active seven-agent framework that automates operational work while preserving human authority over consequential decisions.
View case study
Launched across TV, browser, tablet, and mobile in Q3 2026
A cross-platform live discovery experience that helps viewers scan, filter, and move through a dense TV catalog.
View case study
Functional motion standards for product clarity and implementation consistency
Motion standards for focus, feedback, hierarchy, state change, and cross-platform interaction behavior.
View case study
Associated with +33% Total Minutes Watched and +175% sessions
A cross-platform player redesign focused on clearer controls, adaptive layouts, and smoother browse-to-play continuity.
View case study
More than 1 million spins awarded daily
A gamified rewards experience designed to re-engage dormant users through a simple daily loop and polished interaction feedback.
View case study